+1 to snipes wise advice. Robert maybe "peer" is a better a term than "coworker." In my experience, to be successful, it is critical to be on friendly terms with your peers at your competitors. You can learn from them, benchmark with them, share best practices, call in a favor to fix a problem, and collectively effectuate change in the industry (like equitable distribution of media passes, or asking follow up questions to evasive coaches). If you can make your peers your allies, so much good can come from those peer relationships. This doesn't mean that you have to agree with their business methods (clickbait recruiting articles) or share your keys to the kingdom.
Covering Illini sports is not a zero-sum game and you've shown enough humility in your writing that I suspect you know that you don't have a monopoly on "the right way" to cover for sports.